UNTERNEHMENSBÖRSE GRÖNIG & KOLLEGEN AG REALIZES SALES IN THE ONLINE-TRADING SECTOR

Founded only in 2010, the company has grown rapidly and has become one of the most successful players in the international online baby and toddler market with self-produced sustainable products, proprietary brands and various platforms. In addition to 14 European markets, the USA, Australia, Canada and Malaysia are also served now. As a result, the share of sales generated in the international sector has increased rapidly over the last few years with disproportionately high growth rates and already accounts for almost 75% of total sales for parts of the product range.

A successful marketing strategy and a high demand for products have given the company continuous growth with a high four-digit increase in sales in 5 years.
Since the company's owners sought a professional and private reorientation short-term, following the very successful but equally immensely demanding building-up process, we approached suitable investors directly from the start, as well as presenting the company on our well-frequented business exchange. Experts with industry-savvy interests quickly found their way into this field, and with the acquisition they were able to add another component to their buy and build concept. After an initial analysis of the information memorandum we prepared and an in-depth market study conducted by the sellers themselves, we had a first meeting with the company, followed by further discussions in quick succession.

Thus, just three months after the business exchange Grönig & Kollegen AG took on the mandate, a first qualified LOI was concluded between the buyer and seller. Since the subsequent due diligence carried out by the buyer side did not reveal any major risks, the remaining months until the signing of the contract were essentially limited to intensive negotiation of the conditions and the price. The transaction consisted of the full acquisition of the shares including a performance-based earn-out component for all employees, a long-term lease for the proprietary-owned premises, and a consultancy agreement to ensure a smooth transition of operations, customer and supplier relations.

The generally very pleasant transaction process demanded full support from us in consultation and moderation, but also showed the enormous added value that can be achieved in successful, fast-growing companies with their own products and a solid market presence.
Finally, we would also like to mention that the buyers have made a major contribution to the success of the transaction with their specialist and market knowledge and their professionalism.

Meanwhile, the acquisition process has been successfully completed, the previous owners are enjoying the new phase of their life, and the business exchange Grönig und Kollegen AG is still looking for attractive takeover candidates for the buyers, with whom we have entered into a promising cooperation after the successful conclusion.