Target purchase price exceeded - implementation of a growth strategy

A successful online retailer from Central Germany approached the business exchange to secure professional support during the sales process.

The company in question has a turnover of around € 10 million, and around 60 employees.

The business exchange Grönig & Kollegen AG accepted the commission and initially began by preparing a financial plan for the next five years. This was followed by an indicative company valuation and the creation of an informative and comprehensive sales memorandum.

Throughout the process the business exchange took over the management of the strategic and tactical sales process.

Particularly noteworthy is the dedicated broad-scale search for purchasers, by directly approaching all contacts within the business exchange network with financial investors as well as with companies in this sector.

This created competition between the individual investors, so that the client's original target purchase price was actually exceeded.

In addition to being paid an attractive purchase price surpassing expectations, the seller now has the advantage of continuing to hold a stake in the company and benefitting from future growth and support from the financial investor.

The purchaser, on the other hand, has the opportunity to successfully continue the previous growth trajectory, to achieve an unusually above-average return on equity, and to participate in the future increase in value of the company.